The year 2014 marked a particular point in the adventure of the number one online retailer in Côte d’Ivoire, which started in June 2013.
In 2014 Jumia has striven with passion and determination to shake consumers’ habits, and deliver happiness to Ivorian households.
* 30 seconds – is the record time for validating an order on Jumia by the customer service
* 828km – is the distance that Jumia’s logistics team had to travel to deliver a package in Tingréla at the border of Burkina-Faso
* 25-million – is the number of page views on www.jumia.ci in 2014 ; namely more than the total of the Ivorian population
* 17 minutes – is the record time to deliver the fastest order
* Black, White, Blue – the flag of Estonia? Yes, but these were also the most sold colours on JUMIA’s website in 2014
* 60 – is the number of micro-waves sold in one hour on Jumia; thus one micro-wave per minute
* 11527 km – is the distances travelled by Michael Kors bags, Ralph Lauren polo shirts, and Calvin Klein shirts between Las Vegas and Abidjan
* 50% – is the proportion of female employees occupying managerial positions at Jumia, thus a perfect parity (middle and top management)
* 250 – is the number of persons passionate about entrepreneurship and e-commerce that have joined Jumia in 2014
* The total height of delivered Jumia packages in 2014 is 25 000 times higher than the peak of Yamoussoukro Basilica at 158 m (the highest Christian monument in the World)
* Three years old – is the age of our youngest customer on Jumia having ordered toys (with parental help)
* 1801 – it is the number of Ivorian children that Jumia provided with happiness in 2014 throughout social initiatives for the start of the school year and Christmas festivities
