Following the successful launch of its 85-inch Ultra High Definition (UHD) TV earlier this year, Samsung Electronics South Africa will be introducing 55-inch and 65-inch models in the range through premium retailers later this month. These new models provide consumers with a viewing experience that is four times the resolution of traditional HD for a vivid, crystal-clear picture.
“UHD is the next evolution of entertainment and Samsung is continuing to lead this charge. Users are looking for a more immersive environment when it comes to their television viewing, with premium resolution and best-in-class picture quality.
“In addition, Samsung’s Smart TV platform is revolutionising the home entertainment experience,” says Lance Berger, head of Product Marketing TV/AV at Samsung Electronics South Africa.
Given that UHD TV content is not widely available, Samsung has incorporated an innovative unique 4-step upscaling technology in the range that is able to seamlessly convert any standard definition or HD content to UHD-level picture quality.
“There is no reason why Samsung customers have to wait for UHD movies and series to be released. With the F9000 UHD range, Samsung equips them with the perfect solution to enhance all their existing movies as well as any content that is currently broadcast in the country, with an unrivalled picture quality that lets them discover true detail.”
“With technology advancing exponentially, a growing concern for consumers is how to keep TV sets up to date in the most cost-effective manner. With the Smart Evolution Kit, Samsung has addressed this by offering consumers a unique device that attaches to the back of any of the F9000 models to provide a seamless upgrade experience to all the latest technology improvements.
“With no official UHD broadcast standard confirmed to date, this means that consumers can enjoy the latest features and services without having to purchase a brand new TV set every time, exclusively with Samsung.”
The new models also feature the award-winning Samsung Ultra Slim Bezel design, providing a virtually edgeless picture. The design also extends to the rear of the TV with Samsung’s Clean Back design and comes with the stylish Arc Stand, an eye-catching complement that enhances the interior design of any room.
Both models include Samsung Smart TV capabilities with the Smart Hub interface organising entertainment and content into convenient panels that include TV, Movies and TV Shows, Social, and Apps. And with Smart Interaction, the UHD TV is brought to life as consumers use hand gestures or voice commands to navigate and browse, creating a new and interactive TV experience.
The F9000 series comes with 3D technology as well as built-in Wi-Fi and an embedded camera for staying connected with friends. The fast quad-core processor enables true multitasking capabilities between content and apps for a premium Smart TV experience. Available at leading premium retailers, the estimated retail price for the 55-inch model will be around R60 000 while the 65-inch model will retail for around R90 000.
