Lenovo, the number one personal technology company (IDC results Q3) in the world and multimode computing leader, debuted its first multimode Yoga Tablet in South Africa at a media launch event with tech-savvy entertainment personality, Gareth Cliff.
Known for pioneering innovative multimode devices across various users segments like Yoga, Flex, Helix, Horizon and many others, Lenovo now brings people a new way to get the most out of their tablet experience.
Launched late last month in the US with Ashton Kutcher, Lenovo’s newest product engineer, the game-changing Yoga Tablet features three unique modes, giving consumers better and more comfortable ways to use a tablet. With hold, tilt and stand modes, the Yoga Tablet adapts to the way people use it instead of forcing people to adapt to the limitations of the technology.
Additionally, the Yoga Tablet has an amazing up to 18 hours of battery life1 to truly fit users’ ultra mobile lifestyles.
“The Yoga Tablet is truly a unique and an innovative Industry first,” says Graham Braum, Lenovo Africa GM.
“Discovering that people frequently use tablets in three main ways allowed us to exceed expectations of not only what customers need, but what they want, a better way to read, browse, watch and interact with content. The launch of Yoga Tablet further affirms our commitment to becoming the leaders in PC+.”
At the event, Lenovo also unveiled ”Zuzu” Africa’s first Android statue, to commemorate the launch of the Yoga Tablet and Lenovo’s most recent line of Android tablets in the continent including the S6000, S5000 , A3000 and A1000.
Earlier this year Lenovo launched a social media competition whereby consumers could name this uniquely African Android statue. With more than 5,300 entries across Africa, “Zuzu” was officially born.
Braum adds: “We are thrilled to be the first to create an Android statue dedicated to the continent. The campaign received great interest from the public who were excited to name Africa’s first Android statue. Zuzu will always be a reminder that Africa is a strategic market Android-based devices and that Lenovo is now a key tablet player in the market.”
Braum concludes, “This has been a great year for Lenovo Africa with record PC market shares in South Africa of 17.1% in Q3 (IDC Q3 FY1314).. Africa remains a very important growth region for Lenovo and we are committed to expanding our presence, continuously investing resources, technology and partners in the continent and achieving higher market shares.”
