Accenture has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital will provide clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients.
Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive, a recognised leader in providing digital services to chief marketing officers – Accenture Digital will help clients leverage connected and mobile devices; extract insights from data using analytics; and enrich customer experiences and interactions.
“Digital has fundamentally changed the way our clients operate – from how they interact with customers, citizens and suppliers, to how they manage their employees,” says Pierre Nanterme, Accenture’s chairman and CEO.
“To achieve long-term success, every business must become digitally enabled. We have invested significantly in Accenture Interactive, analytics and mobility, and we are now launching an integrated, end-to-end digital capability to help our clients compete in this fast-changing business environment.”
Accenture Digital, which brings together 23 000 professionals, will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – to help clients integrate digital into all facets of their organisations and transform their businesses.
“South African companies are used to rapidly changing consumer demands and the need to embrace the new technologies that consumers are embracing. Forward thinking South African companies understand that the digital opportunity is about creating new business models as much as it is about technology.
“This gives them an advantage in using digital to compete more effectively. Accenture Digital assembles the technology and business skills required to help them drive growth and create new sources of value and differentiation,” says William Mzimba, chief executive, Accenture South Africa.
