Esquire Technologies has acquired a substantial stake in digital film and video company, FilmChrome, for an undisclosed sum.
Esquire’s CEO Mahomed Cassim says that FilmChrome – which is also an expert in producing corporate and marketing videos – will be absorbed by Esquire and based at its Midrand head office.
“This brings a new dimension to our overall marketing drive – and our drive to make the lives of more than 12 500 resellers much easier,” says Cassim. “With FilmChrome we will be designing and creating video clips on our product ranges – and will be providing these clips to our resellers including the virtual reseller network” (VRN) Web sites.”
He believes the move is a first by a South African distributor. “Rather than supplying just static posters and banners, we will be able to provide live presentations and recordings, making the products come alive by showing characteristics and features in a video form.
“We believe this extra flair will accelerate the sale of products sold by Esquire Resellers and VRN Web sites.”
Cassim adds that the VRN project has thus far cost R10-million and more than eight years to develop – and he believes it is a world first.
“We have just completed the construction of a fully-fledged Film Studio and sound-proof room at our head office in Midrand, which will be used for making video clips of our products,” says Cassim.
Michael Berg, GM of FilmChrome, says he is “extremely excited” to join the Esquire team.
“While we will function as a division within Esquire, we will leverage off their tried-and-tested business processes, take advantage of their business acumen and expand our business by focusing on ways and means to engage more meaningfully with the company’s 12 500 reseller base – one of the largest in the country. Given this, we believe we will be able to grow to new heights – at the same time benefiting the overall group.”
