Polystar has announced the official opening of a new regional sales and support office in Johannesburg, South Africa, effective 1 April 2014.

Following the current business growth and the increasing demand in the region, Polystar continues to invest in its market leadership by expanding its geographic presence in Africa.

Newly opened office, based in Johannesburg will focus on a full range of Polystar products and services with the primary objective to improve interaction with the African clients, provide world class, local support to Polystar’s rapidly expanding customer base, and help customers and business partners to get more out of their business.

In line with this geographical expansion, Polystar has strengthened its local team by recruiting a new Regional Sales Director for Sub-Saharan region out of the Polystar office in South Africa. The new Sales Director has an extensive experience of the regional market that will enable him to support Polystar’s existing customers and further expand the business into new areas.

Fredrik Hultner, business region director for Middle East and Africa at Polystar comments: “The African continent shows a very strong growth. Adding another office to our region is a further step in Polystar’s commitment to this market that will enable us to support the Sub-Saharan region even better and faster.

“I am also very thankful to have a new member in our team, as he will be a great asset to the organisation expanding further into the African market. We have seen a strong demand for our solutions in the sub-Saharan region and my colleague will be a perfect support for the operators looking to improve their Network Quality and Customer Experience.”