Global provider of mobile messaging and payment provider Infobip has launched what it believes to be the first ever end-to-end business messaging solution in South Africa.
Infobip claims to be the only provider to enable companies – banks, brands, OTTs, social networks, aggregators and others – a direct SMS messaging communication with their end-users, with no intermediary system at any point in the interaction chain.
The robust solution consists of locally deployed, redundant messaging infrastructure: internal processing (IP) core, and a proprietary A2P SMSC with direct access to SS7 network, ensuring that no third party stands between the critical enterprise traffic and the end-users.
In addition, the solution provides companies with easy integration options, ranging from APIs to specialised integrated products like mGate. The latter is a mobile messaging gateway that connects with any enterprise core system to enable smooth, realtime messaging and advanced management and reporting features.
Each part in the message delivery chain is our own product, from mGate and IP Core, to the very SMSC. Developed, maintained and controlled by Infobip, all the elements form a powerful end-to-end messaging solution, delivering secure communication of good quality.
The business model is a no capex, no opex one, says CEO Silvio Kutic.
The architecture is supported by a strategic alliance with a licenced mobile network, Infobip’s dedicated local presence in South Africa, and agile technical support, he adds. It took the company two years to build the local system.
