The Advertising Standards Authority (ASA) has dismissed an application lodged against MTN South Africa for the Mobile Money Reseller Project advertisement.
Cell C lodged the complaint against MTN on the basis that the campaign was misleading and dishonest.
The ASA found that MTN clearly outlined how prospective airtime resellers would earn income.
Brain Gouldie, MTN South Africa’s chief marketing officer, says he is pleased with ASA’s ruling.
The MTN Mobile Money Reseller Campaign lets MTN Customers to earn 5% in cash rewards, based on the value of airtime purchased, using their Mobile Money account.
