A lack of understanding around the pervasive spread and convergence of IT, communications and other digital technologies is causing business leaders to launch ill-judged initiatives and miss crucial opportunities.
This is according to chief research officer for Ovum IT, Tim Jennings, who in his keynote at Ovum’s Industry Congress (OIC) urged enterprises to change their mind-set and adopt a more flexible approach to business technology innovation, to adapt to the profound change occurring in both business and society.
“Most organisations have a limited view of the changes driven by convergence and as such are uncertain of the impact on their business and the industry context in which they operate,” says Jennings. “This often results in ill-judged business initiatives and missed opportunities.
“Only through a better awareness of the role of information and the requirement for information management within a digital business environment, will today’s businesses ensure that they can remain on track.”
Jennings also suggests that businesses change their attitudes towards business technology procurement, deployment and operation, and lean toward the provision of flexible technology services, whether in-house, from a third-party, or a hybrid of the two.
“Every sector is being impacted by this digital change, so organisations must understand the context within their industry, find the right partners, and prioritise creating a digital technology capability. Failure to do so puts them at risk of falling behind the competition,” he says.
