JABRA and SMAC are excited to announce their partnership with the addition of the JABRA product range to SMAC’s cutting-edge distribution line-up. With innovative headset and speakerphone solutions that enable effortless wireless communications, JABRA is about empowering its customers.
With over 140 years of experience in designing state-of-the-art communication solutions – through the legacy of its parent company, GN Store Nord – Jabra has a solid foundation of technical expertise and is renowned for developing products that offer outstanding sound and durability.
The Jabra headset range has repeatedly been recognised as the gold standard in innovation and design and has won numerous product and design awards, including: the CES Innovation, the iF product design award, a Red Dot Mobile Choice Best Accessory, the T3 Gold award and CNET Editor’s Choice.
To mark this partnership, SMAC will be distributing a large range of the Jabra products in South Africa; wireless mono and stereo headsets and speakers, with high focus on the active stereo category.
Says Ahmed Elkalliny, MEA regional sales director: “Our decision to partner with SMAC comes as a result of the fact that they carry a strong reputation within the technology space in South Africa and understand what it takes to ensure a solid return for their clients. This coupled with their successful track record in the local market – with leading brands – and their professional, innovative business approach is synergistic with our own business model and as such, we believe this partnership boasts a strong fit.”
New products to look out for include the Jabra Sport Wireless+, featuring an unobtrusive neck cable, a built-in FM radio, seven eargel design options to lock in securely, world-class Bluetooth functionality that is weather- and sweat-proof, so rain, dust and perspiration won’t leave you disconnected.
Leejay Carrozzo, MD of SMAC said “We chose the slick Jabra range to add to our product portfolio, in order to bring an affordable and high quality headset and speaker solution to our existing customers. The range dovetails well with our current stable and we are looking forward to taking Jabra to the next level locally. We’re proud to be associated with manufacturers of such high quality, cutting-edge products.”
Jabra leverages the extensive knowledge of hearing protection, amplification, transmission and sound reproduction technologies it shares with its sister companies, two world leaders in acoustics and ear anatomy – GN Otometrics (producer of the world’s leading hearing and balance instrumentation and software) and GN Re-Sound (technology leader in hearing aid solutions), with which Jabra shares its state-of-the-art R&D lab. A co-operative culture and knowledge sharing is key to the industrial leadership, and sound and design superiority of Jabra headsets.
