Ctrlroom, a leader in online optimisation, has created dynamic WiFi-based business solutions that deliver measurable ROI in a number of industries by providing a platform for direct consumer engagement, powerful consumer intelligence extraction and digital business process integration.“By embracing The Digital Age, it’s not enough to merely supply WiFi access at your business location, if you want to receive real business benefits,” says Jody Blake, Ctrlroom’s Wi-Fire executive.
“WiFi is a powerful business tool that can be used to do so much more than increase foot traffic to outlets.”
Solutions like Wi-Fire make it possible to directly engage and interact with consumers while also gaining valuable insights on their demographic characteristics, WiFi usage trends, and product and service interests. These insights allow the business to offer its consumers customised information or personalised product and service offerings.
Ctrlroom’s innovative Wi-Fire solution not only offers a far greater breadth of data insight and analytics than regular WiFi services, it has been designed to integrate with businesses’ existing hardware, systems and databases.
“There’s far more value in WiFi to a business and its customers in offering WiFi services that integrate with customer databases and systems,” Blake explains. “The reasons for this are numerous, but at the core, it allows businesses to know exactly who their market is and what to offer them. This increases the likelihood of new customer acquisition, customer retention and brand affinity development.
“Wi-Fire can be integrated with customer systems, web platforms and databases to reveal unprecedented market and customer insights. It allows businesses to gain a thorough appreciation and accurate description of who is using
their network.
“This enables the business to identify public users from its own customers and opens up a world of possibilities in terms of marketing, sales, self-help services, newsletter subscriptions, and social media integration – just to name a few options.”
While WiFi has proven to be a cost-intensive service for many businesses, Blake believes Wi-Fire can do far more in terms of cost-saving, driving sales and fostering brand affinity by providing specific optimisation of business processes.
“Wi-Fire will show its value immediately via its ability to integrate with existing systems and databases, improve processes and the marketing opportunities it creates. Furthermore, it will also change businesses in the following ways: by increasing operational efficiency, increasing cash and credit sales, and developing rich market data. Often, these three returns will happen at the same time.”
