Experian has announced the availability of PowerCurve, its successful latest generation decision management platform, across Europe, Middle East and Africa. PowerCurve is currently being deployed by a number of leading global and regional banks and financial organisations to help them drive profitable growth, ensure sharper risk management and implement higher-performing portfolios using advanced analytics, multiple sources of data and deep customer insight.
Experian’s PowerCurve builds on more than 30 years’ expertise in helping organisations make the best possible decisions using a powerful combination of data and advanced analytics.
This means making smarter, faster and more consistent decisions to acquire profitable customers and increase market share; grow customer relationships and drive sustainable growth; and manage customers more effectively and efficiently for an enhanced customer experience and more long-term, valuable relationships.
Many organisations are already realising the benefits of PowerCurve including:
* Santander, one of the UK’s leading providers of current accounts, mortgages, loans and savings products, which has signed a five-year contract for the deployment of Experian’s Originations and Customer Management products on the PowerCurve platform. PowerCurve Customer Management is providing Santander with the ability to create unique profiles for each of its customers, encompassing their entire relationship with the business.
This includes scores and metrics for risk, affordability, profitability, propensity to pay and lifetime value. PowerCurve Originations identifies the right products for the right customers and shares data, analytics and capabilities across the customer life cycle and product segments, enabling the business to respond quickly to changing market conditions and regulations.
* The Commercial Bank of Qatar, which is now using Experian’s Strategy Management on the PowerCurve platform with advanced analytics to deliver large-scale portfolio growth for its retail consumer business. The investment in PowerCurve is the first automated decision and analytics deployment by the Commercial Bank of Qatar and is driving extensive portfolio growth, with the acquisition of new profitable customers for its credit cards, personal loans and automotive finance products. Benefits include operational efficiencies and cost savings through efficient decision automation, as well as portfolio revenue through increased activation and reduced delinquency.
* The leading Bank in Turkey, Bank Asya, is using Experian’s Customer Management on the PowerCurve platform to deliver a major programme of growth achieved with improved customer risk management strategies that provide greater insight to accurately quantify each customer’s potential lifetime value. In turn the bank is improving profitability by optimising cross-sell and up-sell offers.
Michelle Beetar, MD at Experian SA adds: “Experian created the PowerCurve platform in response to growing market demands for truly agile decision management software, enabling clients to quickly adapt to dynamic business and regulatory environments. PowerCurve fully integrates the power and intelligence of advanced analytics to drive better decision-making, improve efficiency and generate profitable growth.”
Charles Butterworth MD, Experian EMEA comments: “Organisations across EMEA are looking for the best ways to achieve profitable growth, manage customers better, build stronger relationships and protect against risks such as bad debt. The stakes for every customer decision are increasing. Organisations are faced with more data, more competition, greater regulatory pressures and higher consumer expectations.
“The key to profitable growth will be their ability to use an innovative decision management platform like PowerCurve to make accurate analytics-based decisions quickly, efficiently and consistently as they acquire, manage and grow better customer relationships. Clients who are already using the platform have seen tremendous value in its ease of use to validate, monitor and improve decision strategies.”
