Alcatel Onetouch, one of the world’s largest mobile manufactures, is proud to announce a partnership with Avicii.
The twice-Grammy-nominated artist will be the brand ambassador for the HERO and IDOL lines, starting with a unique event at IFA Berlin on 4 September.
A shared vision about the use of technology to enable people to express their creativity, including music, has inspired a strong connection between the acclaimed young star (known for international hits such as Wake Me Up, Sunshine and Levels) and the rising mobile phone brand worldwide.
Recognised for its ability to bring the latest technology within creative tools among the greatest number of people, Alcatel Onetouch will sponsor Avicii’s upcoming world tour and will feature him as a brand ambassador.
“I’m excited to be working with Alcatel Onetouch,” says the DJ-producer, who burst onto the house scene in 2011. “This mobile brand is all about creativity on the go with great design — and they’re developing some cool companion devices specifically aimed for the music industry.”
“Our HERO and IDOL lines combine advanced multimedia features, style and creativity, making them optimal tools for both work and play,” says Dan Dery, Alcatel Onetouch Chief Marketing Officer. “So we found the perfect partner in Avicii, who has been able to mix genres and styles to create something totally new.”
To kick off the partnership, Avicii will be performing at the exclusive #WECREATE event at IFA Berlin, one of the world’s largest consumer electronics trade shows, where Alcatel Onetouch will introduce its latest series of product offerings.
“Partnering with Avicii from a global perspective, is just one more way that Alcatel Onetouch is showing its innovative thinking,” says Ernst Wittmann Southern Africa’s country manager. “We cant wait for his show in South Africa, all I can say at this stage is: ‘Watch this space!’”
