At Oracle OpenWorld, Oracle introduced Oracle Applications Cloud Release 9, including significant additions and updates to its full portfolio of software as a service (SaaS) offerings.

To help customers adopt its cloud applications, Oracle has expanded the Oracle Customer 2 Cloud programme to Oracle ERP customers. This programme enables Oracle’s on-premises customers to move current support to modern cloud applications and helps customers be successful through rapid start up services and packaged integrations.

Oracle has also expanded Oracle partner programs related to Customer 2 Cloud to help partners successfully transition their business practices to the cloud.
Oracle Cloud continues to show strong adoption, supporting 62-million users and 23-billion transactions each day. Oracle Cloud runs on 30 000 devices and 400 petabytes of storage in 19 data centres around the world.
Oracle Enterprise Resource Planning Cloud is composed of Oracle Financials Cloud, Oracle Procurement Cloud and Oracle Project Portfolio Management Cloud. It includes a broad suite of applications that are tailored to meet the needs of customers in specific industries, including public sector and higher education.

Key new features in Oracle ERP Cloud include:
* Oracle Supplier Qualification Management Cloud, designed to help companies and organisations capture and qualify suppliers with accurate information.
* Encumbrance Accounting and Budgetary Control for Public Sector, which helps government agencies and municipalities to better plan and budget, control costs, and analyse actual and expected spending data.
* Oracle Grants Management Cloud, a new product designed to help effectively manage grants and contracts received from any type of organisation.

Oracle Human Capital Management Cloud Release 9 continues to provide users with the experience they have come to expect from consumer applications. It includes design enhancements developed with customer input to give even casual users a simple solution so they can get back to their day-to-day work more quickly and maximise their productivity.

Oracle Customer Experience Cloud is a complete set of best-in-class, integrated, cloud-enabled solutions that encompass the entire customer journey. Oracle has recently updated Oracle CX Cloud to help companies break down organisational barriers so they can connect engagements, build advocacy, and grow revenue.

Extending its commitment to create streamlined data access for the enterprise and help sales teams drive efficiencies and sell more, Oracle also announced Oracle Data as a Service for Sales (Oracle DaaS for Sales), a component of the Oracle Data Cloud. In partnership with Dun & Bradstreet, Oracle DaaS for Sales enables organisations to create new business opportunities including reference, social, and competitive profile information.

To help simplify marketing across all channels and deliver truly customer-centric campaigns, Oracle also announced the integration of the Oracle Data Management Platform solution (formerly BlueKai Data Management Platform) with Oracle Cross-Channel Contact Centre, to help marketers define, target, and retarget their ideal customers to build more-effective marketing programs.

To help marketers improve collaboration, streamline processes, and better manage their digital assets, Oracle has integrated Oracle Marketing Cloud with Box, a cloud platform that helps businesses securely store, share and manage content.

With Release 9, Oracle introduced enhanced social commerce capabilities in Oracle Social Cloud and Oracle Commerce. By enabling organisations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organisations enhance the customer experience and generate higher brand awareness and conversion rates.

Oracle also announced new modules for Social Station, a workspace within Oracle Social Cloud’s social relationship management (SRM) platform. The new modules enhance customer visibility and agility with real-time data, reporting, and response features that help organisations quickly prove the value of social programs.

Major updates to Oracle Sales Cloud include new smartphone and tablet applications, prebuilt and drill-down reporting capabilities for analytics, new partner relationship management capabilities, and industry-specific solutions.

Major updates to Oracle Supply Chain Management Cloud (SCM) help companies keep up with a fast-paced, digital world. In addition, Oracle Transportation management Cloud and Oracle Global Trade Management Cloud help customers of any size quickly and easily support business growth and market expansion by allowing reduced transportation costs, increased operational efficiency, improved customer service, decreased supply chain lead times, and mitigated supply chain and trade compliance risk.

The company is also expanding its portfolio of Oracle Product Value Chain Cloud solutions with Oracle Innovation Management Cloud and Oracle Product Development Cloud to help organisations achieve a more cost-effective use of time, resources, and budget, while also supporting top-line growth by rapidly delivering higher-value products.