Aruba Networks has announced the global launch of Aruba Mobile Engagement, an interactive and personalised mobile solution based on WiFi and location services powered by Aruba Beacons.
Aruba Mobile Engagement enables organisations to deliver customised push notifications and precise onsite navigation to users’ mobile devices based on their opted-in, personal profile settings and position inside a venue.
The new platform enables venues’ marketing and IT departments to partner more effectively resulting in increased customer loyalty, satisfaction and revenue.
Using Aruba Mobile Engagement’s push notifications, customers can securely opt-in to receive notifications they care about using Aruba Meridian-powered apps or a mobile browser via Aruba ClearPass Guest Advertising. Participating customers’ in-venue positions are then determined using mobile apps that recognise Aruba Beacons’ Bluetooth Low Energy (BLE) technology and the WiFi infrastructure to securely engage mobile devices inside venues.
To eliminate privacy concerns, Aruba Mobile Engagement does not capture or retain customer information and requires multiple layers of acknowledgement from the mobile user before activation.
In addition, Aruba Mobile Engagement allows mobile device users to position themselves by searching for Aruba Beacons versus competing approaches that use hardware in a venue to search for the user.
Notifications will only “wake up” a mobile app after customers have completed a three-stage opt-in process, are next to a point of interest they care about, and input information to create their profile in the mobile app. If the customer no longer wishes to receive notifications, they can simply opt out, ending all communications between the customers’ mobile devices and the venue.
WiFi-enabled smartphone usage at venues in South Africa is increasing and this, compounded with growing numbers of companies planning to implement location-based mobile marketing, presents a unique opportunity for venues to take advantage of Aruba Mobile Engagement.
Stadiums, retailers and hotels rely heavily on loyalty to encourage customers to stay on premises longer and ultimately influence their buying decisions. These venues can retain more customers for longer by improving their experience and delivering location-based personalised offers and incentives to eat, shop and relax onsite.
With the new Aruba Mobile Engagement, venues now have a mechanism to deliver tailored promotions to their customers when they are on the premises. Once customers complete the opt-in process, notifications will automatically communicate with the customers’ mobile app and deliver personalised offers, promotions, and nearby amenities and services.
Since this platform uses venues’ WiFi infrastructure and easy-to-deploy Aruba Beacons, Aruba Mobile Engagement is simple to manage for the IT staff and use by customers.
