BlackBerry has launched the BlackBerry  Classic, a no-nonsense smartphone built to meet the needs of productive people who appreciate the speed and accuracy that can be found with a physical QWERTY keyboard.

“We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic,” says John Chen, executive chairman and CEO at BlackBerry. “BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world.”

Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with a three-times faster browser; 60% more screen space; 50% longer battery life; and a greater variety of applications through BlackBerry World and the Amazon Appstore.

Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:

* BlackBerry Keyboard and Trackpad – The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.

* BlackBerry Browser – The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why HTML5TEST.com rates it amongst the top mobile browsers for web fidelity.* Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs.

* Screen and Battery – The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning Gorilla Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.

* Premium Components – The device is built with durable materials mixed with top-of-the-line technology. This includes a 1,5 Hz Qualcomm Snapdragon Processor, 2Gb RAM, 16Gb of device storage (expandable by up to 128Gb via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.

* BlackBerry 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including BlackBerry Blend, BlackBerry Assistant, and dual app storefronts for a wealth of professional and popular apps from BlackBerry World and the Amazon Appstore.

* BlackBerry Hub – The one place to manage all your conversations – email, texts, BBM, phone calls, social media and more. You can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.