During CES 2015, taking place in Las Vegas this week, Ericsson is showcasing a Networked Society where every person and every industry is empowered to reach their full potential.
With its newly released 2015 consumer trends report, Ericsson will demonstrate how the Networked Society will redefine entertainment, deliver a new driving experience, connect everything that can be connected and provide the same connected experience whether at home or on the go.
Each year Ericsson ConsumerLab conducts global consumer research based on interviews with 100 000 individuals, in more than 40 countries and 15 megacities – statistically representing the views of 1,1-billion people across many cultures. The hot consumer trends for 2015 give insight into the mind-set and wants of today’s consumers.
The company is showcasing four key areas of the Networked Society, including:
* Entertainment redefined – technology is transforming how live concerts and sporting events are experienced. As fans can now connect to one another and to the event, a new live entertainment experience has emerged as fans share with each other and the community. Ericsson will explore how technology is transforming the concert and sporting experience.
The live experience is no longer a personal one, but one that is shared with one another and the community. Fans are connected to one another and to the event.
* A new driving experience – a new wave of innovation is transforming the driving experience. Vehicles are becoming smarter, nimbler, safer and more fun. Fully self-driving cars remain some years away, but new technology in the next five years will help cars park themselves, monitor the alertness of the driver and even communicate with each other to avoid collisions.
While some of these may gain traction quicker than others, all have the potential to change how we drive – in a good way. Powered by the Ericsson Connected Vehicle Cloud, Ericsson is demonstrating how connectivity with the car and its interaction with other vehicles elevates the experience for drivers and passengers on the road.
* Everything connected – everything that can be connected, will be connected. Whether it’s to the Internet or to each other, anything with an on/off switch will be connected. Ericsson believes that connectivity can make positive socio-economic and environmental impacts around the world.
Described as the Internet of Things (IoT), Ericsson will showcase how individuals, industries and cities can benefit from this new network where everything is connected. In an industry first, Ericsson is introducing new 4.5G technology, called Licensed Assisted Access or LAA, that increases mobile data speeds on smartphones and other consumer devices.
* Everywhere now – the digital world has become the dominant narrative in our consumer culture. With everything connected and mobile, a new level of service and convenience can be experienced wherever life takes us. By the year 2020, there will be 50-billion connected devices – six for every connected person. Ericsson is showcasing how this new experience will look and how it is being driven by today’s innovations.
