Innovation in consumer electronic devices seems to have temporarily plateaued. While manufacturers battle out the OLED versus quantum dot (QD) format war, the audience is interested in something completely different.
Consumers want to access their content across multiple devices, not necessarily new devices.
This is made possible due to the ascension of new media, and the portability and on-demand nature of digital films, MP3s and Internet streaming services. The need for a smart home network has escalated. Forrester Research reports that the average home network connects four devices, and this number will only rise. However, there is also an underlying expectation that the same optimised audio and video experience is delivered, regardless of device.
LG – a worldwide leader in the Internet of Things (IoT) – has utilised the 2015 International Consumer Electronic Show (CES) to showcase its commitment to connectivity in AV. One of its unveilings is the Music Flow system, which consists of networked speakers and an app that controls playback and allows users to stream digital music. Not only will users be able to access and play MP3s and streaming services, but they can also mix and match speakers to create an easy-to-assemble connected home theatre system.
LG TV owners are undoubtedly familiar with the webOS format, which served the purpose of making the user’s life simpler and opening up the world of Smart TV possibilities. Expanding the platform, LG announced the release of webOS 2.0 with the rollout of its new 4K OLED TV range.
The new version promises to be twice as fast, 4K streaming support and a simpler user experience. This means that you’ll be able to truly experience the world of 4K content – even if they aren’t available on local broadcasts or in-stores.
As consumers expect any piece of content to be available at the touch of a button, or tap of the screen, LG has shown its determination to create this world of connectivity for its users.
The era of connectivity is no longer nigh; it is finally here.
