2015 will be the year when most online retailers also offer their customers a mobile site.
This is according to Dieter Febel, MD of SA Gateway, who adds that m-commerce will take off in 2015, when more and consumers “go mobile” – shopping here and now.
And it is not social media that will drive m-commerce but rather the m-retailers’ own marketing, Febel says.
2015 will also be the year of big data, he adds, as e-retailers intensify their efforts to analyse the customers and their behaviour in order to understand their aims and intentions.
The objective is to provide relevant offers at the right moment to simply become better e-traders.
Another big ticket trend in 2015 is that the consumer is likely to go global. Local consumers all over the globe will discover global web sites in a significant way, says Febel. They will also spend a larger slice of their online budgets on non-local e-retailers.
Febel believes this will present serious challenges to local merchants – but will also create new opportunities for them to sell abroad.
