January sees numerous graduates, matriculants and other job seekers attempt to enter the workforce, but it is not always easy to get past the application stage.
Over 930 000 browsers visited Gumtree’s job section in November, according to Effective Measures, and the figures are growing as job seekers become more aware of online tools that can assist their search.
Claire Cobbledick, head of marketing at Gumtree, says that online applications come with unique challenges that candidates should be aware of.
“It’s very hard to convey who you are and what you are capable of online, which is why you should be careful to avoid common mistakes.”
An unprofessional CV
“A professional, well-presented CV is the first and only clue as to who you are,” says Cobbledick. “I don’t believe you have to follow a strict template and that you should employ some creativity, but unless you are a graphic designer, avoid using lots of different colours, borders and fonts. Keep the template clean and use verbal skills to impress.”
Not including a cover letter
“When you are applying online, it’s very easy to just click and send your CV over and over again. Don’t be tempted to do that. Treat each application with due attention and care. Type a personal message to the employer stating why you would like to work there and why you feel you are the right person for the job.”
Not backing up what you say
“Just because you don’t have formal work experience, doesn’t mean that you have no experience. If you are a matriculant, tell the employer what you enjoyed doing in school. Being a team captain, being entrusted with the tuck shop kitty, standing up and doing a speech at assembly – it all reveals a bit about your personality and you can use these examples to back up what you are saying. It’s not enough to simply say that you are hard-working – give an example of a time where you’ve worked really hard.”
Not being careful of social media
“These days, many employers will do a quick Google search of candidates. If your Facebook page pops up and your profile picture is one of you doing rounds and rounds of tequila shots at your birthday party, some employers may take offense to that. Rants on Twitter or public forums can be similarly off-putting. Put your best foot forward from the start.”
Not reading the ad carefully
“When we speak to employers, the biggest complaint they have is that job seekers do not read the ads of the jobs they are applying for. Desperation drives job seekers to send their CVs to every single job posting in the hopes of finding employment. Focus on creating the most comprehensive and accurate application for the jobs that you are qualified for.”
Only focusing on jobs that are listed
Cobbledick says that many companies actually look for candidates to approach. “Creating a job seeker profile increases your chances. Gain as much as exposure as you can. There’s no telling what can happen.”
Christien Hattingh found a job three years ago by creating a digital job seeker’s profile via classifieds.
“I posted an advert to find an office job. I never thought I’d get a reply, but I did. The company is a 10 minute walk from where I stayed. This happened in March 2012. I have been with the company since April 2012 and I love it.”
Cobbledick advises job seekers to keep trying.
“Unemployment figures may paint a grim picture, but there are great opportunities out there. Keep persisting and networking. Visit online resources for job seekers. Your dream job could be right around the corner.”
