Samsung Electronics South Africa has joined forces with Guinness World Records to attempt the coveted title for the most contributions to an online album of self-portrait photographs (selfies) in 24 hours.
The attempt will take place at Sandton City in Johannesburg and the Canal Walk in Cape Town, on 31 January.
Samsung, in partnership with 947 FM and KFM, will host live events that will bring the campaign to thousands of consumers. Samsung will give away 100 of the newly-launched Galaxy A smartphones at the activations.
For participants, the process will include a quick registration process and then entrants will take their selfies and receive a Guinness World Records certificate of participation.
Justin Hume, director of product marketing: integrated mobility at Samsung Electronics SA, says: “At Samsung, we continually strive to shape initiatives that are creative and expressive and as such we are delivering an enhanced selfie experience to consumers, with the Galaxy A. It gives us great pleasure to be able to offer this opportunity of taking a selfie, posting it on social media and being part of the greatest record breaking phenomena.”
