BlackBerry is actively looking to sign up South African BBM users, and will give away up to R1-million worth of prizes in its people-centric engagement programme called The Great South African BBM Recruitment Contest.
This initiative, the first of its kind for the messaging application, is designed to simultaneously express appreciation to South Africa’s millions of loyal BBM users while opening the door to thousands more.
The Great South African BBM Recruitment Contest intends to give BBM users not only the ability to connect with new friends but also to enable them to experience first-hand BlackBerry’s proven track record in privacy and security. BBM, which went cross-platform last year, is now available on BlackBerry, iPhone, Android and Windows phones.
The contest will run across South Africa from 30 January 2015 to 30 April 2015, and participants will have the chance to win airtime credit applied to their mobile prepaid account.
Participants must recruit new BBM users and add them to their BBM contact list, with some terms and conditions. The 1 000 people who recruit the most new users will each receive R1 000 of airtime credit.
