As more businesses want to take advantage of the insights that the analysis of big data can offer, there is greater demand for the cloud to allow direct access to stored data.

Big data platform specialist, Datameer, was the first big data analytics platform purpose built for Hadoop and now, Master Data Management (MDM), the local distributor of Datameer in southern Africa, has announced that the company is first to market with a big data analytics platform designed specifically for the cloud.

“This new offering from Datameer allows African companies to obtain the benefit of big data without many of the hassles. Hadoop as a Service (HaaS) reduces the technical complexities and dependencies therefore, the business is able to obtain and see value much more quickly,” says Gary Allemann, MD of Master Data Management.

Datameer Professional offers an affordable and agile option for business executives who want to start integrating, preparing, analysing and visualising all of their data right away. Using Hadoop as a service (HaaS), it allows businesses to start taking advantage of big data without the need to invest time or effort in setting up and maintaining a Hadoop infrastructure.

“Datameer Professional is the accelerant the market has needed for individual departments within an organisation to stop talking about the benefits of big data and Hadoop and start realizing them immediately.” says Stefan Groschupf, CEO of Datameer.

“Now companies that want to gain a competitive advantage with big data analytics right away can simply purchase Datameer Professional running on a HaaS offering and discover actionable insights in hours or days, not months. We believe that this will catapult Hadoop adoption as a whole as businesses discover shared success between departments and discover new use cases, encouraging the entire company to become data-driven.”

The company has established partnerships with cloud providers Altiscale and Bigstep. This will allow it to make its latest offering available to companies with limited IT or Hadoop expert resources but who want direct and immediate access to their data, regardless of its size.