SanDisk Corporation has introduced two new mobile memory solutions that help consumers manage and transfer content captured on their favourite devices.
The company’s first Dual USB Drive with Type C connector, ideal for Type C-ready connected devices, and the 128Gb iXpand Flash Drive, designed for iPhone and iPad, both enable consumers to transfer content quickly and easily, directly from a mobile device to a Mac or PC computer.
According to a recent industry report from IDC1, this year people will capture and share an estimated 1,6-trillion images, and seven out of 10 of those images will be captured on a mobile device. With this rising trend, users want to be able to easily share and store their content across multiple devices and operating systems – in a seamless, intuitive and secure way.
“With the rapidly increasing amount of content captured on mobile devices, we know that consumers want easy ways to manage it all. In fact, our research shows that 82% of US smartphone users find transferring of photos, videos, music and other files to be very important to them, and 67% would like new, easy ways of transferring those files,” said Dinesh Bahal, vice-president, product marketing, SanDisk. “We are focused on delivering memory solutions designed to simplify the transfer process, while also providing expanded storage capacity so they can keep capturing and sharing great memories.”
According to a recent report from Strategy Analytics3, by 2016 12% of handsets alone will feature Type C connectors. Anticipating significant demand for this new platform, SanDisk is introducing its first-ever USB flash drive with a Type C connector. The new Dual USB Drive features a Type C connector on one end and a USB 3.0 on the other for fast and easy transfer between next-generation devices4 and PC or Mac computers. The new Dual USB Drive will initially be available in a 32Gb5 capacity.
The Dual USB Drive with Type C connector also works with the SanDisk® Memory Zone app, which gives users even greater control over their mobile device’s memory storage. The app, available for free download from the Google Play™ store, is compatible with most Android™-powered devices and allows users to easily locate, organise, transfer and back up data. When the device is connected, the Memory Zone app auto-launches, and allows users to easily manage and transfer content between their mobile device and the drive.
SanDisk’s popular iXpand Flash drive is designed to quickly transfer photos and videos from iPhone or iPad to Mac or PC computers – without cables, pre-settings, Internet connections, data caps or bandwidth limitations. In response to customer demand, SanDisk is now offering a new 128Gb iXpand Flash Drive. When used with the new iPhone 6, iPhone 6 Plus, iPad Air 2 or iPad mini 3 128Gb models, the new iXpand Flash Drive instantly doubles the available storage for photos and videos, music, and other multimedia files.
The well-rated and full-featured iXpand Sync app, available on the App Store for iPhone and iPad allows users to automatically sync, backup and transfer photos and videos. It launches when the iXpand Flash Drive is plugged into an iPhone or iPad.
Additionally, the iXpand flash drive enables effortless playback of videos and music directly from the drive, including non-native and PC-friendly file formats such as AVI, MKV and WMV67.
The iXpand Sync app also now allows users to take advantage of Apple’s Touch ID fingerprint identity sensor on iPhone 6, iPhone 6 Plus, iPhone 5s, iPad Air 2 and iPad mini 3 running iOS 8 to encrypt and decrypt sensitive files on the drive, utilise popular apps to open files from the drive, as well as save content generated by these apps directly to the drive.
The 32Gb SanDisk Dual USB Drive with Type C connector features a two-year warranty8 and will be available worldwide in Q2.
