It’s impossible to separate contemporary urban living and technology. From electric razors and toothbrushes to smartphones and laptops, technology influences every aspect of our lives.
The South African man is no different, and technology has an additional role to play beyond going about his daily tasks – it’s fundamental to how he unwinds at the end of the day or connects with his friends and loved ones over the weekends. Ultra HD TV is set to become the norm in this regard, but the technology remains unfamiliar to many.
Thanks to LG’s Ultra HD TV, men no longer need to settle for a passive TV-watching experience – instead, they can be transported into an interactive entertainment world, where the triumphs and failures of their favourite sportsmen and characters are as vivid as reality.
From every marginal offside call, to every block and sucker punch, to every pout and kiss from a damsel in distress. They want to be in the thick of the action, living every moment. With Ultra HD TV, it’s possible.
Despite the extraordinary developments and innovations offered by Blu-ray, 3D and HD technologies, none of them can rival the quality and level of engagement that Ultra HD TV promises. With four times the resolution (3 840 x 2 160) of conventional HD (1 920 x 1 080), Ultra HD TV guarantees unrivalled resolution even on 60-inch displays and larger. Ultra HD offers an unparalleled viewing and entertainment experience.
The finer detail, greater texture and near photographic smoothness of the picture – coupled with 3D enhancing technology – transforms everything from films, sports and video games into unprecedentedly immersive experiences. What this means is, you’ll actually be able to see the rubber burning off the tyres in a big race, or forget yourself in the 3D world of a video game, all without even having to leave the comfort of your couch.
One of the challenges facing Ultra HD TV is the lack of content available for it, but the same was true of Blu-ray in its nascent days. Many film and televisions studios, along with game designers, are beginning to create their content in 4K formats in anticipation of its becoming the new standard for visual content.
There are also concerns that existing content might look grainy on such high resolution displays, but LG has addressed this by creating technologies like Resolution Upscaler Plus, which renders non-Ultra HD content into sharper detail and clarity, ensuring users avoid the problems that were prevalent with the initial release of HD TVs which didn’t have equivalently high-resolution content available.
Another crucial component of the entertainment experience is sound. LG takes this into account and recognises that quality audio is as important in the overall user experience as the visuals that accompany it.
All four models of LG’s Ultra HD TV possess super-charged, enhanced sound systems that convert your home into a mini theatre, letting you feel the roar of a V12 engine in the pit of your stomach and raising the hairs on your arm as you hear the sounds of a jubilant sports crowd revel in their team’s victory.
With broadcasters committed to the evolution of digital television – ensuring there will be no shortage of programming to keep you on the edge of your seat – LG’s Ultra HD TV is the sort of technology that, once experienced first-hand, will make everything which has come before pale in comparison. Sport, action movies, and live music recordings will never be the same again. What are you waiting for?
