Acer has been awarded the Target Group Index (TGI) 2014/2015 Icon Brands Award in the “Personal Computers and Laptops” category.

TGI Icon Brands started in 2009 and the survey identifies brands that are popular among South African consumers through purchases made over the year in the chosen categories.

The ICON Brands survey is the largest of its kind in South Africa with 19 consumer sectors, hundreds of product categories, thousands of brands and psychographics included in the measurement.