AOC, one of the global top brands in the display market and subsidiary of TPV Technology Limited, the world’s largest LCD manufacturer, has announced new distribution partnerships in South Africa.

The new partnerships with Esquire Technologies and Pinnacle Africa will expand AOCs product range into the reseller and retail channels across South Africa while partnership with Omega International will help expand channel base in SADC countries.

“After spending a considerable amount of time reviewing our distribution network and analysing our potential growth markets, we have selected Esquire Technologies and Pinnacle Africa as our partners in South Africa. We have also signed up with Omega International to distribute AOC products in SADC region.

“We believe that these companies are well positioned to promote our range of AOC displays in South Africa and the SADAC region,” says Tony Yu, business development manager in the southern sub-Saharan region.

“In selecting a partner, it was important that the company share our passion for customer satisfaction. At AOC we approach each customer as an individual and are responsive and flexible in our day-to-day operations. These partners share this principle and aim to sell display units that will satisfy each customer’s needs,” says Yu.

AOC established its South African operation in 2011. Since then, the company has established a solid customer base across the consumer market. However, it needed to give customers easier access to its products and thus partnered with South Africa’s key distributors who boast an extensive reach into the corporate, reseller and retail markets.