‘Primitive’ app methods must go

It’s not only the way applications are used that is outdated, but the industry needs to make fundamental changes in the way they are developed as well. That’s the word from SAP’s member of the executive board: products and innovation Dr Vishal Sikka, who describes...

SAP aims to redefine CRM software

By Kathy Gibson in Potsdam, Germany – SAP intends to be the leading CRM software vendor soon, as it offers companies an integrated experience, based on the HANA in-memory technology, that extends into the e-commerce space. Bill McDermott, co-CEO of SAP,...