Behavioural economics will change marketing
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate...Formal salaries on the increase
Both consumers and retailers can look forward to some Christmas cheer over the coming festive season, since indications from the latest BankservAfrica Disposable Salary Index (BDSI) are that those in formal employment have more cash in their pockets than generally...SA students are addicted to social media
South Africa’s students are addicted to social media – but are almost unanimous in the opinion that it enhances both their academic and social lives. In fact, they believe it may even help them during exam time. This was the key finding of the SA High-tech Student...SA crime level hits a 15-year low
Crime in South Africa is at its lowest level in 15 years, according to the IHS Crime Index. Key findings from the report show: * The most dangerous metro is the new metro of Mangaung in Free State with a crime index of 180, making it 1,7 times more dangerous than the...