Get the big boss on the phone
There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one’s business – second only to referrals. Indeed, data from intelligence and lead...Using social media in higher education
I recently had the opportunity to co-present at the Amabhubesi Social Media in Higher Education Summit and what an insightful summit this was, writes Michelle Strauss, head of Social Media at Hoopla Creative. Within the last few years social media has become more...Ellison steals OpenWorld show
Mark Davison at Oracle OpenWorld, San Francisco – The star attraction in San Francisco Bay on Sunday was undoubtedly Oracle Team USA which managed two wins in the America’s Cup, but the star at the Moscone Centre downtown was the sponsoring company’s CEO Larry Ellison...Larry Ellison: Still good for a sound bite
Mark Davison at Oracle OpenWorld, San Francisco – One of the sharpest brains in IT, Oracle CEO Larry Ellison has always proved to be a reliable source for sound bites or quips – some of which have his marketing and PR staff tearing at their hair. His Sunday keynote...