Behaviour switch for TV consumers

Second-screen devices, combined with customised content, interactive apps and loyalty programmes, will fuel the behaviour of social TV consumers over the next 24 months, according to Gartner. Social TV describes consumer engagement, communication and interaction while...

Sourcing moves to service-led solutions

The drive of organisations toward increased standardisation of infrastructure, applications and business processes, combined with expanding and more comprehensive provider ecosystems, shows that service-led solutions will displace traditional sourcing approaches...