BB10 may not be silver bullet
This week’s launch of the BlackBerry 10 will give Research in Motion (RIM) a welcome boost – but it may not be the long-term solution that the company needs. This is according to Jan Dawson, chief telecoms analyst at research firm Ovum. “Two major factors have worked...Economy drives African urbanisation
Accra, Lusaka and Luanda, the capital cities of Ghana, Zambia and Angola respectively, have been identified as the sub-Saharan African cities that have the highest potential for growth over the next five years, according to the MasterCard African Cities Growth Index....Hidden costs in freemium model
The appeal of free offers is almost certain to drive growing adoption of “freemium” tactics by local marketers – but hidden costs could be attached for both consumers and brands. Freemium (a portmanteau of “free” and “premium”) refers to the practice of making a core...Telkom goes social
In a move to engage with customers in a more accessible way, Telkom has unveiled its presence on three popular social media sites: Facebook; Twitter; and LinkedIn. Social media will provide Telkom with a platform that that allows customers easier accessibility to the...