Search marketing still top of the pops
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research State Of Retailing Online study, which surveyed 81...Beware of the data lake fallacy
The growing hype surrounding data lakes is causing substantial confusion in the information management space, according to Gartner.Several vendors are marketing data lakes as an essential component to capitalise on big data opportunities, but there is little alignment...Maintaining optimal UC performance
The enterprise work environment has changed dramatically. Long gone are the days when business was confined to desktop PCs and a 9-to-5 working day. Today, the explosion of online, social and mobile technologies has paved the way for a 24/7 global workplace, with the...Marketing automation the next phase of CRM
Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when it comes to CRM, which evolves and innovates at an alarmingly fast pace. It is difficult, as a result,...