Marketing your business in Africa
At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent – with over 50 countries, hundreds of languages and various cultures – is no easy...Schneider Electric, Zimbabwe sign deal
Schneider Electric, the specialist in energy management, has announced the signing of an exclusive agreement with Samansco, a local renewable energy, back-up power and appropriate technology company, to distribute its solar powered portable LED lamps with mobile...Vodacom Business boosts African expansion
Africa continues to attract the interest of businesses abroad and of those here in South Africa, but the continent also presents some unique challenges. With on the ground support in 40 countries across the continent and as Vodafone Global Enterprise’s delivery...Airtel, Trace and Akon seek African talent
Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across Asia and Africa, has partnered with Trace Music Star and global recording icon Akon to roll out the largest mobile musical competition in Africa. Dubbed Airtel Trace...Access to services drives mobile uptake
While much has been said about the mobile opportunity on the African continent, there are still a number of issues inhibiting progress. These include the cost of bandwidth, the availability of WiFi and of course the availability of affordable smartphones. This is the...