Oracle introduces new CRM solution
According to a recent IDG Enterprise report, enterprises that invest in consumerised, easy-to-use technologies experience a 56% increase in employee productivity and a 46% increase in customer satisfaction. In order to deliver that simple and intuitive experience...Umsinsi Health Care rolls out Sage CRM
Umsinsi Health Care, a distributor of medical products, has enhanced customer service and streamlined its business processes by implementing Sage CRM as its customer relationship management platform.The company is the South African distributor of the ConvaTec products...Marketing to millennials
The Millennial Generation – people born between roughly 1980 and the early 2000s – have entered the workforce and started to exert their buying power in the marketplace. They’re as different from the rebellious and individualistic Generation X as the Xers were from...Manufacturers must use lead generation
Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them. This is particularly true for the manufacturing sector, which is more sales dominant and less marketing oriented. While you...Businesses must grow customer centricity
While the past decade has been known for its technology-evolution and increased pace of business, it has not quite achieved its focus and success in terms of customer centricity. Quinton Pienaar, CEO of Agilitude, Africa’s first Salesforce.com reseller, says that this...