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Analyse social behaviour with WebFOCUS

by Allan Davison | Apr 22, 2013 | Customer Relationship Management

InfoBuild has announced the launch of Information Builders’ WebFOCUS Social Media Analytics. The solution uses data from social media interactions to provide insight into sales and marketing, product quality and customer-centric issues. “Facebook, Twitter and other...

FrontRange upgrades HEAT Service Management

by Allan Davison | Mar 27, 2013 | Customer Relationship Management, Technology Areas

FrontRange, the only provider of Hybrid IT Service Management solutions, last week announced a significant upgrade to its HEAT Service Management solution that provides a complete, closed loop lifecycle approach to centrally monitoring and managing an organisation’s...

Close the marketing loop to increase sales

by Allan Davison | Mar 19, 2013 | Customer Relationship Management, Technology Areas

 The ability to measure sales activity against actual marketing expenditure – commonly referred to as “closing the marketing loop” – has historically been a challenge for all retailers, decreasing the overall effectiveness of marketing campaigns. Bevan...

Customer experience key for businesses

by Allan Davison | Feb 14, 2013 | Customer Relationship Management, Technology Areas

The world’s most valuable brands, such as Coca-Cola, Google, McDonalds and Apple, all have one thing in common – they recognise the crucial role of providing a consistent customer experience.  As a result, South African businesses are being urged to follow suit...

FrontRange announces HEAT 9.6

by Allan Davison | Jan 28, 2013 | Customer Relationship Management, Technology Areas

FrontRange is pleased to announce the general availability of HEAT 9.6. The release delivers major enhancements, including Web-based Managers Monitor and Mobile Field Support. The product has been available to all customers and partners as of Monday, 21 January. HEAT...

FrontRange launches HEAT Cloud 2012.3

by Allan Davison | Jan 8, 2013 | Customer Relationship Management, Technology Areas

FrontRange, a leading provider of hybrid IT service management (ITSM) solutions, has announced the latest release of its cloud-based ITSM platform, HEAT Cloud 2012.3 which features significant enhancements in three primary areas: social IT; global and local support;...
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