It’s all about the apps

For a generation or more, IT has thought about end-user computing in terms of a Microsoft Windows desktop, says Arthur Dell, director technology and service, Citrix. Ask people what really matters to them now, and you’ll hear them talk about the applications they rely...

Don’t forget the SMS

With the proliferation of BBM and WhatsApp, It’s easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic. The average open rate for SMS message is a massive 98% In a world where social and digital media...