LBS to enhance consumer targeting

With increasing pressure on retailers to enhance their customer experience there is a massive global evolution happening in the retail space to utilise mobile to literally power connections between brands and customers in–store. “With consumers devoting more attention...

Software AG release boosts CEM

Software AG has launched the new Customer Experience Management (CEM) Solution Accelerator for Retail. The Solution Accelerator enables retailers to deliver right-time, context-relevant promotions to precisely targeted individuals. The solution provides retailers with...