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The customer experience is a journey

by Allan Davison | Mar 20, 2015 | Customer Relationship Management Trends, Technology Areas

Customers are the lifeblood of any business, and many organisations have become exceptionally good at creating excellent individual engagements and interactions with their customers, says Shailendra Singh, business director of Africa Region, South Africa, Wipro....

Mining for the perfect solution

by Allan Davison | Mar 19, 2015 | Customer Relationship Management Trends, Technology Areas

JSE open pit mining and materials company, Afrimat, has deployed MWare XRM to improve its productivity and also to have a more detailed approach of its quarries and equipment. One Channel partner and ERP specialists, MyMethod Consulting, implemented the solution that...

Evolving to true omni-channel experiences

by Allan Davison | Mar 19, 2015 | Customer Relationship Management Trends, Technology Areas

The term omni-channel is on everyone’s lips today – across all sectors – yet no brand in South Africa has managed to execute on a true omni-channel strategy, says Lynette Hundermark, MD of Useful & Beautiful. Look to the international market,...

Customer experience a key concern

by Allan Davison | Mar 13, 2015 | Customer Relationship Management Trends, Technology Areas

The unhappy customer – to most companies, this is the worst possible business outcome. How about the indifferent customer? If the customer is king, then surely logic should follow that the customer’s experience, and by association their feelings toward your business,...

The five personas of customer care

by Allan Davison | Mar 5, 2015 | Customer Relationship Management Trends, Technology Areas

From the Selfie to the Stickler, companies bring a broad range of attitudes, approaches and investments to customer care. Demonstrating this is contact centre solutions provider, Ocular Technologies’ partner, Aspect Software in its “personas study”. The Aspect...

The new era of customer demands

by Allan Davison | Feb 26, 2015 | Customer Relationship Management Trends, Technology Areas

The advances in technology, economic pressures and shifting cultural norms have resulted in consumers looking for cheaper goods and more convenient ways of accessing them. New models of personal ownership are gaining attention in many industries based on the idea that...
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