IMM: key to marketing initiative success
Integrated marketing management, spanning technologies, communication channels and enterprise ecosystems, will be key to the success of marketing initiatives in future, says SAS. Addressing marketers and retailers at a briefing in Sandton this week, SAS executives...Web experience management is key
The building and maintaining of a first-class Website has, in more recent years, become a top priority for many organisations. Whereas previously Website visitors would engage when they were ready, today’s users expect a far higher level of engagement. This in turn...Five metrics to assess SMS marketing
Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn...Data must drive self-service strategies
Companies that want to drive the best possible results from electronic self-service channels such as the Web, mobile apps and kiosks should invest in the right tools to capture and analyse data about how customers are using these channels in real-life. So says Kevin...Key shifts needed for a competitive edge
In a world where more people are connected and have more platforms to communicate on, they also have a lot more power in their engagement with brands, says Michelle Beh, Senior Strategist at NATIVE. What this means to brand owners is that they need to involve their...