Mine loyalty programmes for data insights
Progressive health retail outlet Wellness Warehouse is using insights gained from its loyalty programme to drive merchandising and promotion decisions – and is seeing the benefits. “The major insight has been that our most loyal customers are nothing like our typical...The customer is still king
The importance of customers for any organisation is undeniable. However, according to the PBT Group so many businesses today tend to manage their organisations without acknowledging the importance of customers in their business models and operations. Says Gerhard...Customer experience metrics are key
It is true that a good customer experience will lead to more business, or better “word-of-mouth marketing”. Certainly, users all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare, says Deon Scheepers,...Are consumers buying products or solutions?
Consumers live in an information age, where easy access to the world’s knowledge via the Internet has changed the way we approach everything from education to business. Today, customers are often way ahead of the salespeople who are “helping” them, armed with a...Social media must be a boardroom issue
The companies that will drive the most advantage from social media in the years to come will be those that treat it as a boardroom and executive committee level issue rather than as a pure marketing and communications function. That’s according to Gordon Geldenhuys,...