Social media integration engages customers
More than ever, companies need to find new ways to distinguish themselves from their competition. To win more customers, they need to create a unique customer experience, and must command consumer attention in increasingly innovative ways. “The fact is, creating...How to measure the success of ESN
The enthusiastic uptake and popularity of social networks such as Facebook and Twitter – which now reportedly accounts for 20% of all online activity – has convinced many companies to try and replicate that same level of success and reach with enterprise social...Lead generation partnerships yield results
When companies launch a new product, they generally have a marketing plan in place in order to ensure they promote the new offering most effectively. However, regardless of how well-planned a marketing campaign is, there is very little guarantee of it reaching the...Take customer experience to the next level
The worldwide recession may be fading in some sectors, but its repercussions are only being felt now in others. This has resulted in many businesses having an increased focus on maximising value, and a greater need for that eternal business goal: greater efficiency. ...Why agile customer service is good
The world of business today is all about agility. Users have agile software development, agile IT, and now, increasingly, analysts are talking about agile service as the next wave in customer experience management. Agility is all about keeping up with the needs of a...