Outbound lead generation vital for business
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...Taking a small business social
Social media has provided small businesses with the opportunity to market their brands on a big scale at a fraction of the cost. This said, in order for social media to work to a company’s advantage, users need to understand the various platforms and know how to...Ovum: treat customers as individuals
A fundamental lack of understanding about who the customer is means insurers are facing a “through the looking glass” moment. Traditional perspectives about the importance of operational excellence and a primarily product-focused approach, are being turned inside-out...Why companies need a go-to-market plan
With the dawn of a new year, many new innovative startups are also bound to see the light as young entrepreneurs with stars in their eyes and dreams of becoming the next Bill Gates, Steve Jobs or Mark Shuttleworth, put their ideas into what they surely hope will...Reach out to customers on Valentine’s Day
Has a bank manager ever given readers a hug? Or have the waiters at the neighbourhood coffee shop ever recited poetry to them? If the answers are “no” and “never”, then readers are among millions of consumers who feel unloved by the retailers...