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Moving to mobile communications

by Allan Davison | Jan 10, 2013 | Customer Relationship Management Trends, Technology Areas

With mobile penetration in South Africa already well over 100%, an increasing number of enterprises are turning to this medium as a means of communicating with their customer bases. Mobile communications tools like SMS represent an immediate, personal and...

After-sales service key for IT industry

by Allan Davison | Jan 10, 2013 | Customer Relationship Management Trends, Technology Areas

Many a company draws in customers with promises of excellence in after-sales service, but once the customer has purchased the item and experienced difficulties with the use thereof, the after-sales service becomes an intangible promise which the supplier is not...
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