Lead generating e-mail campaigns
Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date. The goal is to be so irresistible with that pick-up line that the prospective suitor – or in this case,...Clean data needed for loyalty insights
The “loyalty card” has become as essential tool for brands, and many consumers now have wallets filled to the brim with different cards that provide different rewards based on various consumer behaviours, says Gary Allemann, MD of Master Data Management. However, the...NovusOnline monitoring service launched
Launched in Johannesburg mid-2014, NovusOnline is headed by Joe Hamman, no stranger to the world of online monitoring. Hamman, founder and director of the company, has over eight years’ experience in the monitoring field. “I felt the time was right to offer marketing...Streamlining queue management boosts value
Queue management is a critical component of customer service delivery, particularly as customer expectations increase along with the pace of life. In addition to that, organisations need to be able to monitor and track speed of delivery to ensure continuous...Intelligent CRM as a business goal
The competitive arena is evolving on a second-by-second basis and no company is free from the effect of commercial rivalry, writes Gerda Christoch, director of Orbis Software SA. Indeed, as customer relationship management (CRM) professionals readily confess, the...