Mobile networks leverage device insights
Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting the reality to match the promise is often costly, and rarely easy. There’s one key insight, however,...Opti-Baby rolls out Microsoft Dynamics CRM
With 11 day-care centres already open and fast expanding, Opti-Baby has deployed Microsoft Dynamics CRM 2013, hosted at Enterprise Cloud, to manage its ever-expanding customer-base. AccTech Systems, a local business solutions provider, provided the solution and the...Six customer service mistakes
Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers. CEO of Smoke Customer Care Solutions Andrew Cook highlights some of the worst customer service mistakes companies...An integrated view of marketing initiatives
Today’s companies touch their customers through multiple challenges, and through various areas of the organisation. However, up till now there hasn’t been a single system that can provide a comprehensive view of these channels and interactions. Gerald Naidoo, CEO of...Social media important for business
Social media for business is the single most cost effective distribution channel any business has at its disposal says executive management at Ukuvuma Solutions, a leading ICT consultancy and systems development specialist. The company believes that this...