Why e-mail campaigns pay off
In this age of realtime advertising – such as the cookie brand Oreo’s now legendary live tweet during the broadcast of the American SuperBowl earlier this year – as well as interactive, online video ads, a far more humble medium continues to remain popular as a...Effective marketing is as simple as EMM
Effective marketing is becoming more and more of a challenge these days, because the customer is well-informed, interacts through multiple channels, uses their peers as a primary information source and wants the best customer experience possible. Gerald Naidoo, CEO of...Sales is a numbers game
Telesales staff have one of the toughest assignments in the sales department. They call many people on a daily basis, and more often than not, get abused for their trouble. Why do they do it? Because it works. So says Louise Robinson, sales director of CG Consulting,...VC analysis improves customer service
Vivotek, locally distributed through Westcon Security Solutions, has released its first video content analysis (VCA) application package, following the debut of the Vivotek Application Development Platform (VADP), an open platform that integrates video analytic within...Improved customer experience grows profits
Just like the Internet has revolutionised the way in which consumers make purchases, it is also changing the way in which business-to-business (B2B) buying is conducted. As this process takes hold, those organisations which invest in delivering a superior consumer...