Micros SA rolls out Sage CRM solution
Micros South Africa, a specialist provider of point of sale and reservation systems to the hospitality industry, is depending on the Sage CRM business solution from Sage ERP Africa to manage customer service for nearly 3 500 clients. The solution was implemented by...The ROI of branded e-mail
E-mail is one of the most widely used forms of communication around the globe, as businesses use e-mail communication on a daily basis to communicate with all of their stakeholders. Although e-mail branding achieves the highest return on investment (ROI) per rand...Creating the elusive single customer view
Many organisations are investing significant sums and extensive time into implementing customer relationship management (CRM) systems for their purported ability to deliver improved customer relations and client retention, says Gary Allemann, MD, Master Data...Data: the bank manager of the future
A few decades ago, bank managers and storekeepers used to know their individual customers’ shopping or banking behaviour, preferences and needs intimately enough to provide them with personalised advice, recommendations and service that encouraged customer loyalty....Marketing automation the next phase of CRM
Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when it comes to CRM, which evolves and innovates at an alarmingly fast pace. It is difficult, as a result,...