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Data is the key to a customer-first strategy

by Allan Davison | Apr 30, 2014 | Customer Relationship Management Trends, Technology Areas

South African companies that are serious about making a shift towards customer-focused marketing need to put in place systems and processes that will enable them to gather and make sense of unprecedented amounts of customer data being generated, in an integrated...

Communication key to achieving goals

by Allan Davison | Apr 14, 2014 | Customer Relationship Management Trends, Technology Areas

Effective communication that reaches all employees across the business is the best way to help position a company to meet its goals. The days of ivory tower-like managerial approaches where all information is provided on a need-to-know basis and goals are...

Ensuring personalised customer communication

by Allan Davison | Apr 3, 2014 | Customer Relationship Management Trends, Technology Areas

Social media is becoming an increasingly popular channel of communication for consumers wanting to lodge complaints about poor service or inferior products. Does this mark a change in preference over more traditional routes, such as telephone, fax, e-mail and the Web?...

Customer, employee retention key for tourism

by Allan Davison | Mar 28, 2014 | Customer Relationship Management Trends, Technology Areas

Taking a peek into the hospitality and leisure industry it looks like it is in much better fettle going deeper into 2014, with customer loyalty being the number one issue to aim at, says Nicolette Kruger, GM of NFS Technology, the software solutions company which...

Standard Bank launches banking app

by Allan Davison | Mar 20, 2014 | Customer Relationship Management Trends, Technology Areas

Standard Bank has announced the launch of its new banking app, which offers customers greater flexibility and exciting new functionality. “Standard Bank’s app for tablets is set to transform mobile banking and the way that customers experience banking. It is all about...

Poll customers with satisfaction surveys

by Allan Davison | Mar 19, 2014 | Customer Relationship Management Trends, Technology Areas

Customers are the lifeblood of any business. Business owners want them to be happy. That’s why the saying exists that “the customer is always right” – even if they are not. If the customer doesn’t complain, most business owners assume that they are indeed satisfied...
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