Becoming e-safety conscious
The Internet is becoming more accessible to the average South African, but there are a lot of mistakes that new users are making that could prove to be dangerous. “The Internet is becoming essential for us,” says Claire Cobbledick, head of Marketing for Gumtree South...Good customer experience boosts sales
A positive customer experience is imperative to sustain growth in today’s competitive retail market. Nowadays customers decide how, when, and where they want to engage with a brand, whether it be in a physical store or on smartphones, tablets and desktop computers. In...Fingerprint tech to boost local e-commerce
Apple’s iPhone 5S and the recently launched Samsung S5 have impressed consumers with the new biometric fingerprint authentication technology which the manufacturers have added to the models. According to Simon Leps, CEO of Fontera Digital Works, although many...Developers, payment services must co-operate
The quality of the relationship between a Web developer and a payment services provider is one of the key ingredients of a successful e-commerce Web site, says Michael Richards of SiteMeUp Online Marketing. “Our job is to help our clients grow their business online,”...A local perspective on online classifieds
Felix Erken, MD of Junk Mail Classifieds, looks at the local lessons learned in the online classified space. In the more than 25 years that I have spent doing business, and more particularly in my time at Junk Mail, I have learnt that South Africans are not easily...